North Face, the outdoor clothing brand, apparently refused to sell to an oil company jackets with their logo on it. Which prompted this quite funny response, which shows that 90% of North Face's product line is made out of petroleum products.
I think it is fair to point out such hypocrisy, assuming that the story is indeed as told. Coming from the oil industry, the video of course makes it sound like a good thing to produce clothes out of oil based raw materials, thus #ThankYouNorthFace.
This could easily be spun into a campaign of shaming the company for that very fact. But that would be an example of well-meaning environmentalism gone bad, because contrary to energy production it is often much less resource intensive, and therefore environmentally friendly, to make things from plastic, compared to "organic" materials.
The prime example of this are plastic shopping bags that have been banned or taxed in many places after an outrage some year ago. Never mind that the paper bag that replaced it takes ten times more resources to produce and cannot have a second use as waste bag.